Friday Lead Generation

Find the right people. Start the right conversations.

Tell Friday who you want to reach. Friday uses your business context, target audience, and connected sources to help discover relevant prospects and turn your lead-generation goal into an actionable workflow.

Describe your ideal prospects in plain language
Use your business context to guide lead discovery
Describe
Discover
Review
Reach out
Step 01 · Connect

Connect where your prospects are.

Connect a supported platform such as LinkedIn so Friday can use it as part of your lead-generation workflow.

Choose the platform where your prospects are
Connect it once through Friday Connectors
Use the connection as part of your lead workflow

Example

Connect LinkedIn for professional lead workflows

Step 02 · Create

Give every campaign its own focus.

Create a Lead Generation theme based on the market, audience, or campaign you want Friday to work on.

Create a theme around your target market or campaign
Keep related prompts and lead work in one place
Give Friday focused context for what you are working on

Example theme

Real Estate India

Step 03 · Describe

Tell Friday who you're looking for.

Write your lead request naturally in Journal. Tell Friday who you want to reach and what makes those prospects relevant to your goal.

Describe your target audience in plain language
Add a location, industry, role, or business need
Be specific so Friday understands who fits your goal

Example request

“Generate two leads with background in Meta and data governance.”

Step 04 · Discover

Friday starts finding matching prospects.

Once you run the request, Friday works through your criteria and starts identifying prospects that match what you're looking for.

Friday processes the lead request you provided
Prospects are matched against your target criteria
Relevant lead results are prepared for your review

Friday is working

Searching and matching prospects

Search
Match
Leads
Step 05 · Review

Your leads are ready. Review the right matches.

Friday organizes the matching prospects so you can quickly review who fits your request before deciding what to do next.

See the prospects Friday found for your request
Review lead details and why they match your criteria
Choose the leads you want to continue with

Lead result

Prospect + role + company + match context