Tell Friday who you want to reach. Friday uses your business context, target audience, and connected sources to help discover relevant prospects and turn your lead-generation goal into an actionable workflow.
From idea to outreach
From a simple goal to relevant prospects
Describe who you're looking for and let Friday organize prospect discovery around your business context, audience, and lead-generation goal.
Connect a supported platform such as LinkedIn so Friday can use it as part of your lead-generation workflow.
Set up your lead source
Choose the platform where your prospects are
Connect it once through Friday Connectors
Use the connection as part of your lead workflow
Example connection
ConnectedProfessional lead discovery and prospect workflows
One connection
Ready for future lead workflows
Focused workspace
Keep each lead campaign organized around one goal
Create a Lead Generation theme based on the market, audience, or campaign you want Friday to work on.
Focus
Create a theme around your target market or campaign.
Organize
Keep related prompts and lead work in one place.
Context
Give Friday focused context for what you are working on.
Example theme
Real Estate Management
Write your lead request naturally in Journal. Tell Friday who you want to reach and what makes those prospects relevant to your goal.
Build your request
Be specific
People with Meta experience
Location · industry · role
Data governance background
Example request
“Generate two leads with background in Meta and data governance.”
Better prompt
More context gives Friday better direction
Live matching
Friday is comparing prospects to your criteria
Once you run the request, Friday works through your criteria and starts identifying prospects that match what you're looking for.
Discovery engine
Friday processes the audience, market, role, and business need you described.
Potential prospects are matched against the criteria inside your request.
Relevant results are organized and prepared for you to review.
Friday is working
Turning your criteria into review-ready prospects
Friday organizes the matching prospects so you can quickly review who fits your request before deciding what to do next.
Review your matches
Found
Review the people Friday found for your lead request.
Understand
Review role, company, and the context behind each match.
Select
Pick the leads you want to move forward with.
Lead result
Prospect + role + company + match context
Prospect
Person
Context
Role & company
Fit
Match reason
Review workflow
See the fit before choosing who to continue with
Your next lead might be a customer, a professional, a job opportunity, or someone looking for a place to stay. Tell Friday what you're trying to find and let the experience adapt around your goal.
Find companies, founders, executives, buyers, partners, and decision-makers that match the market you want to reach.
“Find decision-makers at growing companies that match my ideal customer profile.”
Friday helps you reach
Relevant companies + people worth contacting
Find professionals based on skills, education, experience, specialization, location, and the requirements that matter to you.
“Find professionals with the right skills, experience, and location for my needs.”
Friday helps you reach
A focused shortlist of matching professionals
Turn job hunting into an organized opportunity pipeline built around your skills, interests, preferred companies, and locations.
“Find recently posted opportunities that match my skills, experience, and career goals.”
Friday helps you reach
Relevant jobs and companies worth applying to
Find people looking for space or discover listings that match location, budget, availability, and rental requirements.
“Find rental opportunities that match my location, budget, and availability requirements.”
Friday helps you reach
Relevant rental matches ready to review
Lead Gen for Plots & Land
Friday's lead discovery is expanding into land and plot opportunities — helping people discover relevant property leads based on location, intent, and requirements.
Friday doesn't treat every lead the same. It understands what a valuable result means for the goal you're working toward — and changes the discovery process around it.
What does "lead" mean?
Tell Friday what you're actually trying to accomplish instead of building complicated filters first.
Friday turns your request into the roles, industries, skills, locations, companies, and other criteria relevant to that type of lead.
Friday searches around the criteria that matter and organizes potential matches into a focused result set.
Instead of giving you a list with no context, Friday helps surface the signals that make each result relevant.
One discovery engine · four next actions
Business Development
Friday Lead Gen
Professionals
Friday Lead Gen
Job Search
Friday Lead Gen
Rentals
Friday Lead Gen
You define the outcome. Friday builds the path.
Discover, understand, review, and act on the leads that actually matter for what you're trying to achieve.